北京天海工业有限公司发展战略研究

发布时间：2018-06-16 04:51

本文选题：战略管理 + 发展战略　；参考：《首都经济贸易大学》2013年硕士论文

【摘要】：2012年受欧债危机的影响，世界经济及多个主要经济体陷入低迷或衰退，其中欧洲经济的减速最为突出；美国经济增速略好于去年，但仍难以抵消欧元区经济衰退对全球经济造成的负面影响；新兴经济体和发展中国家市场规模较小，对发达国家依赖程度较深，经济收缩步伐明显加快，印度、巴西、土耳其等国家的经济增长均大幅下降；世界经济增速总体放缓。受国际经济形势的影响，中国经济运行处于低位趋稳。在“稳中求进”的总基调下，国家主动调控房地产市场，化解投融资平台风险，积极调整经济结构，全年GDP增长略高于7.8％。北京天海工业有限公司就是处在这样一个宏观大环境下的气瓶制造企业。其所处的行业受整体经济基本面的影响，市场需求萎缩，整个行业的产能相对过剩，整体业绩下滑。天海公司2012年的销售业绩，同去年同期相比也有所下降。但是，气瓶行业的发展处于一个起步阶段，，相对于中国的工业发展情况来说，有很大的发展空间。面对艰难复杂的环境，天海公司下一步如何发展，采取什么样的发展战略，是本文探索的内容。作者以战略理论为基础，通过对天海公司的外部环境和内部条件进行分析，运用SWOT分析法，总结其外部机会和威胁、内部优势和劣势，对天海公司的发展战略进行定位，制定了战略实施步骤和战略保障体系。
[Abstract]:Affected by the European debt crisis in 2012, the world economy and several major economies plunged into a downturn or recession, with the slowdown in Europe being the most pronounced; the US economy grew slightly better than last year. But it is still hard to offset the negative effects of the euro zone recession on the global economy; emerging and developing markets are smaller, more dependent on developed countries, and the pace of economic contraction is noticeably accelerating, India, Brazil, Growth in Turkey and other countries has fallen sharply; the world economy has slowed overall. Affected by the international economic situation, China's economic operation is at a low stability. Under the general tenor of "seeking progress in a steady state", the state actively regulates the real estate market, defuses the risks of investment and financing platforms, and actively adjusts the economic structure. The GDP growth rate for the whole year is slightly higher than 7.8%. Beijing Tianhai Industry Co., Ltd. is in such a macro-environment gas cylinder manufacturing enterprises. Its industry is affected by the fundamentals of the overall economy, market demand shrinks, the industry is relatively overcapacity, overall performance declined. Tianhai's sales in 2012, compared with the same period last year has also declined. However, the development of the gas cylinder industry is in its infancy, and there is a lot of room for development compared with the industrial development in China. Facing the difficult and complicated environment, how to develop and adopt what kind of development strategy is the content of this paper. Based on the strategic theory, the author analyzes the external environment and internal conditions of Tianhai Company, summarizes the external opportunities and threats, internal strengths and weaknesses, and positions the development strategy of Tianhai Company by using SWOT analysis method. The strategy implementation steps and the strategy guarantee system have been formulated.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426

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