郑州XXX房地产集团多项目模式下的人力资源管理问题诊断及对策

发布时间：2018-09-12 05:18

【摘要】：房地产作为国家经济支柱产业之一,涉及上下游几十个产业,对社会经济影响非常大,所以一直受到包括各届国家领导人在内的社会各界的重点关注。目前,房地产进入深度调整时期,迫使行业经营模式由粗放型向集约型转变,盈利模式由“地产时代”迈向“房产时代”,单项目规模的小企业竞争力会越来越低,多项目规模大的公司优势会越来越凸显。房地产业提升自身企业管理水平,走集团化、规模化和品牌化道路势在必行,成为众多房地产公司发展道路的必由之路。因此,加强企业管理控制、梳理人力资源管理日益成为众多房地产企业面临的核心课题。本人的研究对象郑州XXX房地产集团成立于2006年,公司从最初成立时的单项目运作发展到现在的6个项目同时在运作,公司经营所面对的各种关系日益复杂和困难,其中人力资源的获取、开发和保持方面矛盾尤其突出。本文根据集团管理现状和人力资源现状,在以国家大力支持中原经济区建设为大背景下,以集团人力资源管控为基础,以房地产行业标杆企业经验为参考,从企业实际情况出发,分析自身企业的优势和劣势,分别就集团组织架构、分子公司与母公司权责划分、项目开发人员激励与约束提出相应的策略,为集团公司探索出适合企业自身的集团人力管理管理模式以及方法与策略,为保证公司愿景和使命的实提供人力资源保障。房地产从最初1998年开始进入市场化运作,到2013年也不过短短的15年时间,加上中国房地产开发中重要的土地因素和资金因素,整个行业发展粗放且浮躁。在人力资源方面,高素质人才少、人力资源管理和开发粗糙。在诸多房地产公司从单项目运作,发展到多项目过程中,房地产人力资源管理日益成为复杂的系统工程,它不仅受企业外部环境的影响,同时还受企业战略发展阶段、内部资源等多方面综合限制。本文对本企业现状和人力资源管理现状进行了深入的研究分析,同时放眼行业标杆企业人力资源管理经验和教训,运用归纳法和信息研究法等研究方法,以求构建切实的针对性强适合企业战略发展的人力资源管理模式,对本企业及其他情况相近的房地产公司人力资源管理提供可行的参考、实施理论和方法。
[Abstract]:As one of the pillar industries of national economy, real estate involves dozens of industries up and down, and has a great impact on social economy, so it has been the focus of attention from all walks of life, including the national leaders. At present, real estate has entered a period of deep adjustment, forcing the mode of operation of the industry to be changed from extensive to intensive, and the profit model from "real estate era" to "real estate era", and the competitiveness of small enterprises with single project scale will become lower and lower. Multi-project scale company advantage will be more and more prominent. It is imperative for the real estate industry to improve its management level and take the road of collectivization, scale and brand, which is the only way for many real estate companies to develop. Therefore, strengthening enterprise management control, combing human resources management has become the core subject of many real estate enterprises. My research object Zhengzhou XXX real estate group was established in 2006, the company from the initial establishment of the single project operation to the current six projects are simultaneously operating, the company faces a variety of complex and difficult relationships. Among them, the human resources acquisition, development and maintenance of the contradiction is particularly prominent. According to the current situation of group management and human resources, under the background of the national support for the construction of Central Plains Economic Zone, this paper takes the management of human resources as the basis and the experience of benchmark enterprises in the real estate industry as a reference. Based on the actual situation of the enterprise, this paper analyzes the advantages and disadvantages of the enterprise, and puts forward the corresponding strategies on the organizational structure of the group, the division of power and responsibility between the subsidiary company and the parent company, and the incentive and restriction of the project developer. To explore the group manpower management model, methods and strategies suitable for the group company itself, to ensure the vision and mission of the company to provide human resources protection. Real estate began to operate in the market from 1998 to 2013 in a short period of 15 years in addition to the important land and capital factors in the development of real estate in China the whole industry developed extensive and impetuous. In terms of human resources, high-quality talent, human resources management and development rough. In the process of many real estate companies operating from single project to multi-project, real estate human resource management has become a complex system engineering day by day. It is influenced not only by the external environment of the enterprise, but also by the strategic development stage of the enterprise. Internal resources and other comprehensive constraints. This article has carried on the thorough research and the analysis to this enterprise present situation and the human resources management present situation, at the same time looked at the industry benchmarking enterprise human resources management experience and the lesson, uses the induction and the information research method and so on research method. In order to construct the human resource management mode which is suitable for the strategic development of the enterprise, it can provide a feasible reference and implement the theory and method for the human resource management of the enterprise and other similar real estate companies.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F299.233.4;F272.92

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