南通YR广场建设项目风险管理研究

发布时间：2018-10-20 10:11

【摘要】：二十世纪八十年代后,我国的国民经济迅猛发展,经济的发展推动了城市化的进程。目前,房地产行业已成为了国民经济的重要组成部分,逐步成为我国的支柱产业之一。众所皆知,房地产业的利润很高,但是它投入大、工期长,加上受国家政策、社会环境、经济因素的影响明显,所以存在很多不可预测的风险。近年来,商业地产成为了房地产业迅速发展的一个分支,作为一个集购物、餐饮、休闲、娱乐、办公、住宅为一体的综合性地产,它的建成将提高人们的生活水平和生活质量,也可以进一步繁荣地方经济,促进社会的发展与进步。作为一项专业性、综合性和技术型更强的投资活动,商业地产在开发过程中更是不可避免存在着更多的不可预测的风险。本文的研究对象是南通YR广场建设项目,该项目总投资金额巨大,是以商业为核心,集时尚购物中心、高级写字楼、精致酒店、臻品公馆等功能于一体的综合性广场。建成后的南通YR广场将是南通最具代表的都市综合体,涵盖购物、文化、休闲、娱乐、居住等各个方面,与市民生活息息相关。本文以南通YR广场地产项目为研究对象,以风险识别、风险评估、风险控制的风险管理过程作为研究思路,识别出关键风险要素,初步分析其产生的原因。在此基础上,分别在投资决策阶段、前期阶段、建设阶段、租售阶段对该项目进行风险因素分析与评估,合理评价风险大小,确定关键风险的等级,进而根据每个阶段可能存在的重要风险提出应对措施,为项目管理者提供决策依据。本文的研究成果对国内的地产项目的风险管理有一定的借鉴与参考价值。
[Abstract]:After 1980's, the national economy of our country developed rapidly, and the development of economy promoted the process of urbanization. At present, the real estate industry has become an important part of the national economy, and gradually become one of the pillar industries of our country. It is well known that the real estate industry has a high profit, but it has a large investment, a long time limit, and is obviously affected by national policies, social environment and economic factors, so there are many unpredictable risks. In recent years, commercial real estate has become a branch of the rapid development of the real estate industry. As a comprehensive real estate that integrates shopping, catering, leisure, entertainment, office and residence, its completion will improve people's living standards and quality of life. Can also further prosperity the local economy, promote social development and progress. As a professional, comprehensive and technical investment activity, commercial real estate inevitably has more unpredictable risks in the process of development. The research object of this paper is the construction project of Nantong YR Square. The total investment amount of the project is huge. It is a comprehensive plaza with the core of commerce and the functions of fashion shopping center, high grade office building, fine hotel, Zhenpin residence and so on. After completion, Nantong YR Square will be the most representative of Nantong urban complex, covering shopping, culture, leisure, entertainment, housing and other aspects, and closely related to the life of the people. This paper takes the real estate project of Nantong YR Square as the research object, and takes the risk identification, risk assessment and risk control as the research thinking, identifies the key risk elements, and analyzes the reasons for their emergence. On this basis, the risk factors of the project are analyzed and evaluated in the investment decision stage, the early stage, the construction stage and the lease stage, respectively. Then, according to the important risks that may exist in each stage, the countermeasures are put forward to provide the decision basis for the project manager. The research results of this paper have some reference value for risk management of real estate projects in China.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TU71

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