目的论视角下的茶叶企业对外宣传资料英译研究

发布时间：2017-12-31 10:19

  本文关键词：目的论视角下的茶叶企业对外宣传资料英译研究　出处：《福建茶叶》2017年05期 　论文类型：期刊论文

  更多相关文章： 目的论 茶叶企业 外宣资料 英译

【摘要】：世界经济一体化促进了中国经济发展,在中国,越来越多的茶叶企业也开始扩大发展,积极开发国外市场。各个企业将品牌以独立的方式出口各个国家,面对该情况,需要良好的对外宣传措施,从而提高茶企业世界影响力,提高企业的经济效益,从企业的海外知名度出发,如何对外茶叶资料英译工作做好。本文结合德国功能学派的目的论翻译内容,对中国茶叶企业对外交流与资料的宣传进行几点分析,同时也通过讨论英译过程国外企业以及群众接受意识,并建立有效的翻译策略。旨在明确茶企业对外宣传的意义与积极作用,提高我国茶企业市场竞争力,促进我国经济全面发展。
[Abstract]:The integration of the world economy has promoted China's economic development. In China, more and more tea enterprises have begun to expand their development and actively develop foreign markets. In the face of this situation, we need good external publicity measures to improve the world influence of tea enterprises, improve the economic benefits of enterprises, starting from the overseas reputation of enterprises. This paper, based on the Skopos translation of German functional school, makes a few analysis on the communication and propaganda of Chinese tea enterprises. At the same time, by discussing the process of English translation, foreign enterprises and the masses' acceptance consciousness are discussed, and effective translation strategies are established. The purpose is to clarify the significance and positive role of tea enterprises' external propaganda, and to improve the market competitiveness of Chinese tea enterprises. To promote the overall economic development of our country.
【作者单位】： 中山大学南方学院;
【分类号】：H315.9
【正文快照】： 如今,企业的对外交流需要有效的翻译资料辅助,从目的论视角分析,把茶叶宣传放到合理位置,建立茶叶资源在目标中的地位与销量,通过分析与经验总结,茶叶企业发展过程离不开有效的对外宣传,宣传资料英译过程是提高企业竞争力的过程,针对目的论视角,如何解决英译过程的问题,如何通，

本文编号：1359341