茶叶国际贸易谈判中商务英语的沟通技巧

发布时间：2018-04-12 19:52

本文选题：国际贸易谈判 + 茶叶企业　；参考：《福建茶叶》2017年11期

【摘要】：随着茶叶出口贸易的快速发展,大量的茶企业都开始迈向国际化的路线,国际商务往来也越来越频繁。在对外茶叶贸易过程中就必然会和各个国家进行贸易谈判。由于国际贸易谈判与企业的国际发展战略息息相关,商务英语沟通技巧的好与坏直接关系着国际贸易谈判的质量高低。特别是对茶叶领域来说,其专业性比较高,涉及到的名词非常多,一个英语非常娴熟的人可能对茶叶领域的相关名词也知道得不多,这就给茶叶国际贸易谈判带来诸多的困难。笔者在本文中总结了茶叶国际贸易谈判中商务英语沟通中的一些技巧,这些商务英语沟通技巧的运用可以显著提升在沟通中谈判者的主动性,不至于在贸易谈判中因为英语语言问题吃亏。因此,相关的政府官员应当努力的学习此类商务英语沟通技巧,使我国的茶企业的国际战略进行的更加顺畅,不断地积累名誉与利益。我国的茶企业对外贸易人员也应当进一步的加深茶叶知识与商务英语水平,提升贸易成功率,不断加强英语沟通技巧。
[Abstract]:With the rapid development of tea export trade, a large number of tea enterprises began to internationalize, and international business exchanges became more and more frequent.In the process of tea trade with foreign countries, it is inevitable to conduct trade negotiations with various countries.Since international trade negotiations are closely related to the international development strategies of enterprises, the quality of international trade negotiations is directly related to the good or bad communication skills of business English.Especially in the field of tea, it is highly professional and involves a lot of nouns. A person who is very proficient in English may not know much about the relevant terms in the field of tea, which brings many difficulties to the international trade negotiation of tea.In this paper, the author summarizes some techniques of business English communication in tea international trade negotiations. The use of these business English communication skills can significantly enhance the initiative of negotiators in the process of communication.Not to suffer from English language problems in trade negotiations.Therefore, the relevant government officials should try their best to learn the communication skills of this kind of business English so as to make the international strategy of tea enterprises in our country more smooth and accumulate reputation and benefit constantly.The foreign trade personnel of tea enterprises in China should further deepen their knowledge of tea and business English, improve the success rate of trade, and strengthen their English communication skills.
【作者单位】：陕西国际商贸学院基础课部;
【分类号】：F710-4;H319

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