英语跨文化交际对茶企国际销售的重要性

发布时间：2018-05-22 13:01

  本文选题：中国 + 茶叶企业　； 参考：《福建茶叶》2017年10期

【摘要】：我国是全球范围内茶叶种植面积最大的国家,历年来我国出口的茶叶数量排在世界前列。我国茶叶企业在国际市场上销售茶叶产品的过程中,主要面向英语国家,因此做好英语跨文化交际对这些茶叶企业的市场推广和商品销售具有重大意义。笔者论述了英语跨文化交际的含义和茶叶企业国际销售中做好跨文化交际的重大价值,并提出了茶企国际销售中增强英语跨文化交际能力的措施。
[Abstract]:China is the largest tea planting country in the world, and the quantity of tea exported by our country ranks first in the world over the years. In the process of selling tea products in the international market, Chinese tea enterprises mainly face to the English-speaking countries, so it is of great significance to do English cross-cultural communication for the market promotion and commodity sales of these tea enterprises. The author discusses the meaning of English intercultural communication and the great value of cross-cultural communication in tea enterprises' international sales, and puts forward some measures to enhance English intercultural communicative competence in tea enterprises' international sales.
【作者单位】： 江西服装学院公共教学部英语教研室;
【分类号】：F274;F426.82;H315.9
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本文编号：1922177