语言经济学视角下商务英语信函中模糊限制语分析

发布时间：2018-06-21 06:54

本文选题：语言经济学 + 模糊限制语　；参考：《山东师范大学》2017年硕士论文

【摘要】：模糊性一直是自然界的一个基本现象。自从1965年扎德发表论文《模糊集》以来,模糊语言学应运而生并得到广泛关注。在这之后,美国语言学家莱考夫于1972年提出了模糊限制语这个概念。他把模糊限制语定义为“把事物变得模糊的词语”。模糊限制语是最典型的模糊语言。迄今为止,模糊限制语已经被广泛应用于各种社交场合,其中在商务信函中最为典型。因此,关于商务信函中模糊限制语的研究一直得到持续关注并取得了许多科研成果。语言是人类经济和社会活动中必不可少的的工具。随着人力资本理论和教育经济学的发展,语言在经济学中的地位日益凸显。直到1965年,信息经济学家马尔沙克首次提出了语言经济学理论。该理论是一门新兴的跨经济学和语言学的边缘交叉学科。语言经济学认为经济学与探求最优化的语言结构有密切关系。同时,语言具有与其他资源一样的经济特性,即价值、效用、成本和收益。对于这四个方面的探讨与分析已经成为语言经济学研究的重要内容。语言经济学用经济学的理论和方法去审视语言学,为语言学的研究注入了新的活力。基于语言经济学理论,本文对商务英文信函中的模糊限制语做了深入分析。一方面,作者通过定量分析法对模糊限制语在八种类型的商务英文信函中的分布情况做了调查。模糊限制语的分类是依据普瑞斯等人的研究成果。另一方面,作者通过定性分析法从语言经济学的角度对商务英文信函中模糊限制语的经济特性进行了探讨。分析框架是依据马尔沙克提出的语言的四个经济特性。首先,模糊限制语的价值特性是依据它的市场价值和非市场价值进行分析。第二,模糊限制语的效用特性是依据经济学中的稀缺性和网络外部性进行分析。第三,模糊限制语的成本特性是从商务活动中沟通成本的角度进行分析。最后,模糊限制语的效益特性是根据经济学中的理性经济人和帕累托最优进行分析。总之,本文旨在调查模糊限制语在商务英文信函中的分布情况和揭示其经济特性。本文不仅丰富了语言经济学理论,也为模糊限制语的研究提供了全新的理论视角。此外,本文也帮助商务人员弄清商务英文信函中模糊限制语的经济效果,促进商务沟通。在商务英文信函中恰当使用模糊限制语不仅维护了交易者的利益,而且会促成互利共赢的良好局面。最后,希望本文给读者一些启发,为以后相关研究提供一些借鉴。
[Abstract]:Fuzziness has always been a basic phenomenon in nature. Since Zadeh published his paper Fuzzy set in 1965, fuzzy linguistics has emerged as the times require and received wide attention. After this, American linguist Lakoff put forward the concept of hedges in 1972. He defined hedges as words that make things vague. Hedges are the most typical hedges. So far, hedges have been widely used in various social situations, especially in business letters. Therefore, the research on hedges in business letters has been paid more and more attention and many achievements have been made. Language is an indispensable tool in human economic and social activities. With the development of human capital theory and educational economics, language plays an increasingly important role in economics. Until 1965, the information economist Marshak first put forward the theory of linguistic economics. This theory is a new cross-disciplinary between economics and linguistics. Linguistic economics holds that economics is closely related to the search for optimal linguistic structures. At the same time, language has the same economic characteristics as other resources, namely value, utility, cost and benefit. The discussion and analysis of these four aspects has become an important part of linguistic economics. Linguistic economics uses the theory and method of economics to examine linguistics, which infuses new vitality into the study of linguistics. Based on the theory of linguistic economics, this paper makes an in-depth analysis of hedges in English business letters. On the one hand, the author investigates the distribution of hedges in eight types of English business letters by means of quantitative analysis. The classification of hedges is based on the research results of Prius et al. On the other hand, the author explores the economic characteristics of hedges in English business letters from the perspective of linguistic economics through qualitative analysis. The analytical framework is based on the four economic characteristics of language proposed by Marshack. Firstly, the value characteristics of hedges are analyzed according to their market value and non-market value. Secondly, the utility of hedges is based on the scarcity and network externalities in economics. Thirdly, the cost characteristics of hedges are analyzed from the perspective of communication costs in business activities. Finally, the benefit characteristics of hedges are analyzed according to rational economic man and Pareto optimum in economics. In a word, the purpose of this paper is to investigate the distribution of hedges in English business letters and to reveal their economic characteristics. This thesis not only enriches the theory of linguistic economics, but also provides a new theoretical perspective for the study of hedges. In addition, this paper also helps business people to understand the economic effects of hedges in English business letters and promote business communication. The proper use of hedges in English business letters not only protects the interests of traders, but also contributes to a win-win situation. Finally, I hope this paper can enlighten readers and provide some reference for future research.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：H313

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