国际贸易视角下的茶叶广告英译
发布时间：2018-07-23 20:03
【摘要】：在经济全球化和世界经济一体化发展的浪潮之下,中国商品开始大量走出国门,涌入国外市场当中,茶叶就是其中之一。茶叶产品在国外市场中要想获得良好的销售效果,就必需要在国外市场开展广告营销,而国外市场中投放的茶叶广告,必需要用英语来呈现,这就涉及到茶叶广告的英译问题。可以说,良好的英译策略,是保证茶叶广告在国外市场中获得不错的投放效果的前提,也是帮助茶叶产品持续获得关注和提升影响力的基础。本文从国际贸易的视角入手,对国际市场中茶叶广告的英译问题进行了简单探讨,希望对相关的茶叶企业广告制作者有所启示。
[Abstract]:Under the tide of economic globalization and the integration of the world economy, Chinese commodities began to go abroad in large numbers, among which tea is one of them. In order to obtain good sales effect in foreign markets, tea products must be advertised in foreign markets, and tea advertisements in foreign markets must be presented in English, which involves the translation of tea advertisements into English. It can be said that a good translation strategy is not only the premise to ensure that tea advertising in the foreign market to get a good effect, but also to help tea products continue to get attention and enhance the impact of the foundation. From the perspective of international trade, this paper makes a brief discussion on the translation of tea advertisements in the international market, hoping to enlighten the relevant advertisement makers of tea enterprises.
【作者单位】： 保定职业技术学院;
【分类号】：H315.9
本文编号：2140497
[Abstract]:Under the tide of economic globalization and the integration of the world economy, Chinese commodities began to go abroad in large numbers, among which tea is one of them. In order to obtain good sales effect in foreign markets, tea products must be advertised in foreign markets, and tea advertisements in foreign markets must be presented in English, which involves the translation of tea advertisements into English. It can be said that a good translation strategy is not only the premise to ensure that tea advertising in the foreign market to get a good effect, but also to help tea products continue to get attention and enhance the impact of the foundation. From the perspective of international trade, this paper makes a brief discussion on the translation of tea advertisements in the international market, hoping to enlighten the relevant advertisement makers of tea enterprises.
【作者单位】： 保定职业技术学院;
【分类号】：H315.9
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