试论英语语言对于打造国际茶文化旅游区的重要性

发布时间：2018-10-15 17:33

【摘要】：在茶文化资源朝着国际化路径的发展过程中,基于一种跨文化交际的视角,英语语言对于提升我国国际茶文化旅游区的品牌价值、市场认可度、社会美誉度、市场营销等具有重要的现实价值。当前国际茶文化旅游资源营销发展的基本趋势强调茶文化旅游资源的核心竞争力建设、强调茶文化旅游资源的对话与包容、强调茶文化资源的共生营销。英语语言在打造国际茶文化旅游区中可以为国际茶文化旅游区的核心竞争力提供软实力、为茶文化资源的国际交流提供助力、为我国茶文化资源的国外共生营销提供语言支持。基于国际茶文化旅游区定位的英语语言应用策略包括以英语语言为表达方式,开展国际化的整合营销传播;以英语语言为写作语言,开展国际化的茶文化旅游资源学术研讨;以英语语言人才的合作培养为入手,开展国际化的茶文化旅游资源共生营销。
[Abstract]:In the process of developing tea culture resources towards internationalization, based on a cross-cultural communication perspective, English language can promote the brand value, market acceptance and social reputation of China's international tea culture tourism area. Marketing and other important practical value. At present, the basic trend of the development of international tea culture tourism resources emphasizes the construction of the core competitiveness of tea culture tourism resources, the dialogue and tolerance of tea culture tourism resources, and the symbiotic marketing of tea culture resources. The English language can provide soft power for the core competence of the international tea culture tourism area, help the international exchange of tea culture resources, and provide language support for the foreign symbiotic marketing of the tea culture resources in our country. The English language application strategies based on the orientation of international tea culture tourism area include English language as expression mode, international integrated marketing communication, English language as writing language, and international academic discussion on tea culture tourism resources. Based on the cooperative cultivation of English language talents, the international tea culture tourism resources symbiotic marketing is carried out.
【作者单位】：河北经贸大学;
【分类号】：H31;F592;TS971

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