从中西茶文化差异看商务英语教学中跨文化交际能力的培养
发布时间：2019-06-05 14:15
【摘要】：受到地域环境,民族文化等各方面的差异,中西方茶文化之间也存在明显差异。随着中国经济与文化实力的提升,与其他国家的经济贸易往来也更加频繁,此时,我们应该充分借助茶文化这个有力平台,以中西茶文化差异为视角,大力培养具备跨文化交际能力的商务英语人才,以此推进我国国际贸易的发展,以及文化软实力的提升。
[Abstract]:Due to the differences in regional environment, national culture and other aspects, there are also obvious differences between Chinese and western tea culture. With the improvement of China's economic and cultural strength, economic and trade exchanges with other countries are also more frequent. At this time, we should make full use of tea culture as a powerful platform, from the perspective of the differences between Chinese and Western tea culture. In order to promote the development of international trade and the promotion of cultural soft power, we should vigorously train business English talents with cross-cultural communicative competence.
【作者单位】： 盐城工业职业技术学院素质教育中心;
【分类号】：F710-4;H319.3;TS971
，
本文编号：2493588
[Abstract]:Due to the differences in regional environment, national culture and other aspects, there are also obvious differences between Chinese and western tea culture. With the improvement of China's economic and cultural strength, economic and trade exchanges with other countries are also more frequent. At this time, we should make full use of tea culture as a powerful platform, from the perspective of the differences between Chinese and Western tea culture. In order to promote the development of international trade and the promotion of cultural soft power, we should vigorously train business English talents with cross-cultural communicative competence.
【作者单位】： 盐城工业职业技术学院素质教育中心;
【分类号】：F710-4;H319.3;TS971
，
本文编号：2493588
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