批评隐喻分析视角下中外互联网企业英文简介中企业身份构建的对比分析
发布时间：2023-10-27 17:50
2019年,中国信息通信研究院发布了2019版《中国互联网行业发展态势暨景气指数报告》。该报告列出了截至2018年底的全球互联网公司30强榜单。报告还指出,受多因素共振影响,互联网行业景气度出现下滑,高歌猛进的势头遭遇一定阻力,互联网行业开始进入转型调整、动能转换的新时期。在这个关键时期,互联网企业的企业身份构建显得尤为重要,如何通过企业简介向大众传达企业信息,树立正面的企业身份,成为各大互联网企业思考的重点。鉴于此,本文拟利用批评隐喻分析比较研究中外互联网企业英文简介中的概念隐喻,旨在分析中外在构建企业身份上的不同做法,揭示两方隐藏的思想观念。此外,通过批评隐喻分析,可以从政治、经济和文化的角度探讨造成不同观点原因。本研究所选语料来自中外互联网企业官网的英文简介。通过隐喻识别、隐喻理解和隐喻阐释,本研究旨在阐释以下关键问题:1.中外互联网企业简介中使用的概念隐喻有什么相似点以及不同点?2.中外企业如何通过概念隐喻构建他们各自的企业身份的?3.为什么中外企业使用不同的概念隐喻来构建企业身份?研究结果如下:1.中外企业简介的语料库中都常用的概念隐喻有建筑隐喻、测量隐喻和旅行隐喻;2.外国...
【文章页数】：84 页
【学位级别】：硕士
【文章目录】：
Acknowledgements
Abstract
摘要
List of Abbreviations
Chapter One General Introduction
1.1 Research background
1.2 Rationale
1.3 Research questions
1.4 Thesis organization
Chapter Two Literature Review
2.1 Previous studies on internet enterprise
2.2 Previous studies on corporate profiles
2.3 Previous studies on corporate identity construction
2.4 Previous studies on critical metaphor analysis of business discourse
2.4.1 Related studies abroad
2.4.2 Related studies at home
2.5 Summary
Chapter Three Theoretical Framework
3.1 Conceptual metaphor theory
3.1.1 Working mechanism of conceptual metaphor
3.1.2 Characteristics of conceptual metaphor
3.2 Critical metaphor analysis
3.2.1 Stages of CMA
3.2.2 CMA and ideology
3.3 Summary
Chapter Four Data Collection and Research Method
4.1 Research methods
4.2 Data collection
4.3 Research instruments
4.4 Specific procedures
4.5 Summary
Chapter Five Contrastive Analysis and Discussion
5.1 Metaphor identification
5.2 Metaphor interpretation
5.2.1 Measurement Metaphor
5.2.2 Human Metaphor
5.2.3 Friend Metaphor
5.2.4 Journey Metaphor
5.2.5 Summary
5.3 Metaphor explanation
5.3.1 Political reasons
5.3.2 Economic reasons
5.3.3 Cultural reasons
5.4 Summary
Chapter Six Conclusion
6.1 Findings of the study
6.2 Suggestions for domestic enterprises
6.3 Limitations and implications
References
Appendices
Appendix A
Appendix B
本文编号：3856985
【文章页数】：84 页
【学位级别】：硕士
【文章目录】：
Acknowledgements
Abstract
摘要
List of Abbreviations
Chapter One General Introduction
1.1 Research background
1.2 Rationale
1.3 Research questions
1.4 Thesis organization
Chapter Two Literature Review
2.1 Previous studies on internet enterprise
2.2 Previous studies on corporate profiles
2.3 Previous studies on corporate identity construction
2.4 Previous studies on critical metaphor analysis of business discourse
2.4.1 Related studies abroad
2.4.2 Related studies at home
2.5 Summary
Chapter Three Theoretical Framework
3.1 Conceptual metaphor theory
3.1.1 Working mechanism of conceptual metaphor
3.1.2 Characteristics of conceptual metaphor
3.2 Critical metaphor analysis
3.2.1 Stages of CMA
3.2.2 CMA and ideology
3.3 Summary
Chapter Four Data Collection and Research Method
4.1 Research methods
4.2 Data collection
4.3 Research instruments
4.4 Specific procedures
4.5 Summary
Chapter Five Contrastive Analysis and Discussion
5.1 Metaphor identification
5.2 Metaphor interpretation
5.2.1 Measurement Metaphor
5.2.2 Human Metaphor
5.2.3 Friend Metaphor
5.2.4 Journey Metaphor
5.2.5 Summary
5.3 Metaphor explanation
5.3.1 Political reasons
5.3.2 Economic reasons
5.3.3 Cultural reasons
5.4 Summary
Chapter Six Conclusion
6.1 Findings of the study
6.2 Suggestions for domestic enterprises
6.3 Limitations and implications
References
Appendices
Appendix A
Appendix B
本文编号：3856985
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