基于语料库的中美银行业致股东信隐喻对比研究
发布时间：2024-05-17 04:09
作为年报中最为广泛阅读的部分,致股东信对于投资决策的影响不容小觑。本文通过对比中美银行企业致股东信中的语言隐喻及概念隐喻,探究其建构企业身份的异同。主要研究问题如下:(1)建构中美银行企业致股东信主要关注点的语言隐喻及概念隐喻各有哪些?(2)这些隐喻表达了怎样的立场?(3)这些隐喻揭示了中美银行企业怎样的企业身份?(4)其异同原因有哪些?为了回答上述研究问题,本文收集了89封中美银行企业致股东信,借助第四代网络语料库工具Wmatrix进行数据分析,并结合概念隐喻理论、立场三角理论等进行中美银行企业致股东信对比分析。研究发现:(1)中美银行企业致股东信共享12个概念隐喻,包括生物体隐喻、移动与方向隐喻、建筑隐喻以及战争隐喻等;中国银行企业致股东信主导隐喻为移动与方向隐喻、生物体隐喻和建筑隐喻,美国为生物体隐喻、移动与方向隐喻以及游戏与运动隐喻;两者虽共享大部分概念隐喻,其语言隐喻的分布却不尽相同。(2)通过这些隐喻,中美银行企业对企业自身、企业经济活动以及利益相关者,特别是其股东,采取积极立场;中国银行企业致股东信中较少出现消极立场,而美国银行企业致股东信中存在较多负面立场,其目的多为于...
【文章页数】：74 页
【学位级别】：硕士
【文章目录】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
LIST OF ABBREVIATIONS
CHAPTER ONE INTRODUCTION
1.1 Research orientation
1.2 Rationale
1.3 Organization of the thesis
CHAPTER TWO LITERATURE REVIEW
2.1 Previous studies on metaphors in letters to shareholders
2.2 Previous studies on corporate identity
2.3 Limitations of previous studies
CHAPTER THREE ANALYTICAL FRAMEWORK
3.1 Conceptual Metaphor Theory
3.2 Cognitive-Cultural Theory
3.3 Stance Triangle Theory
3.3.1 Stance and stance taking
3.3.2 Stance Triangle
3.4 A Proposed analytical framework
CHAPTER FOUR METHODOLOGY
4.1 Research questions
4.2 Corpus data
4.3 Wmatrix tools
4.4 Research procedures
CHAPTER FIVE RESULTS AND ANALYSIS
5.1 Conceptual and linguistic metaphors in CCLtS and CALtS
5.2 Stances and corporate identities revealed by conceptual and linguistic metaphors in CCLtS and CALtS
5.2.1 ORGANISM
5.2.2 DIRECTION& MOVEMENT
5.2.3 WAR
5.2.4 HEALTH& ILLNESS
5.2.5 BUILDING& CONSTRUCTION
5.2.6 GAME& SPORT
5.3 Summary
CHAPTER SIX DISCUSSION
6.1 Accounts for the similarities between CCLtS and CALtS
6.2 Accounts for the differences between CCLtS and CALtS
6.2.1 National culture
6.2.2 Corporate culture
6.2.3 Other factors
CHAPTER SEVEN CONCLUSION
7.1 Summary of major findings
7.2 Implications of this study
7.3 Limitations and suggestions
REFERENCES
APPENDICES
Appendix A
Appendix B
在校期间发表论文清单
本文编号：3975364
【文章页数】：74 页
【学位级别】：硕士
【文章目录】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
LIST OF ABBREVIATIONS
CHAPTER ONE INTRODUCTION
1.1 Research orientation
1.2 Rationale
1.3 Organization of the thesis
CHAPTER TWO LITERATURE REVIEW
2.1 Previous studies on metaphors in letters to shareholders
2.2 Previous studies on corporate identity
2.3 Limitations of previous studies
CHAPTER THREE ANALYTICAL FRAMEWORK
3.1 Conceptual Metaphor Theory
3.2 Cognitive-Cultural Theory
3.3 Stance Triangle Theory
3.3.1 Stance and stance taking
3.3.2 Stance Triangle
3.4 A Proposed analytical framework
CHAPTER FOUR METHODOLOGY
4.1 Research questions
4.2 Corpus data
4.3 Wmatrix tools
4.4 Research procedures
CHAPTER FIVE RESULTS AND ANALYSIS
5.1 Conceptual and linguistic metaphors in CCLtS and CALtS
5.2 Stances and corporate identities revealed by conceptual and linguistic metaphors in CCLtS and CALtS
5.2.1 ORGANISM
5.2.2 DIRECTION& MOVEMENT
5.2.3 WAR
5.2.4 HEALTH& ILLNESS
5.2.5 BUILDING& CONSTRUCTION
5.2.6 GAME& SPORT
5.3 Summary
CHAPTER SIX DISCUSSION
6.1 Accounts for the similarities between CCLtS and CALtS
6.2 Accounts for the differences between CCLtS and CALtS
6.2.1 National culture
6.2.2 Corporate culture
6.2.3 Other factors
CHAPTER SEVEN CONCLUSION
7.1 Summary of major findings
7.2 Implications of this study
7.3 Limitations and suggestions
REFERENCES
APPENDICES
Appendix A
Appendix B
在校期间发表论文清单
本文编号：3975364
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