中小型房地产企业跨区域项目开发管理的研究

发布时间：2018-01-07 13:35

本文关键词：中小型房地产企业跨区域项目开发管理的研究　出处：《苏州科技大学》2017年硕士论文　论文类型：学位论文

【摘要】：房地产一直是我国国民经济的支柱产业之一,伴随经济发展,地产行业在各地区的准入条件逐渐降低,越来越多的房地产企业开始实施“走出去”战略,跨区域项目开发逐渐常态化。目前,我国房地产行业已经出现了如万达、恒大、绿地、万科、融创等大型企业。但就全国范围来看,中小型房地产开发企业全国注册约8万家,占房地产企业总量的90%以上。可是在理论方面对中小型发地产开发企业如何做好跨区域开发管理的研究较少,如何在跨区域开发管理中做好项目选择、融入当地、合理的人力资源管理、及良好的工程管理四个方面又是中小型房地产开发企业目前跨区域项目开发面临的重要问题。本文首先分析了地产行业及中小型房地产企业跨区域开发的现实情况,界定了房地产及房地产企业的概念,并对企业跨区域开发管理的相关理论,人力资源管理及工程管理等理论进行了研究。选取南方某房地产企业跨区域项目开发为切入点,结合该企业在实际开发管理过程中遇到的实际困难及解决办法,运用对比分析、案例分析、访谈等研究方法对开发项目的合理选择,如何融入不同地区的不同政策及管理办法,公司人力资源的管理及优化,工程管理中承包商的选择和信息化把控等四方面进行详细阐述和深入研究。本文通过研究中小型房地产企业跨区域项目开发管理的过程,认为首先在项目选择方面应该依据公司实际资金情况,通过经济分析,选取能使企业尽快立足并实现盈利的项目进行开发。在适应当地政策及管理方法方面要遵守当地政策法规,使用当地人才,充分依靠当地政府及当地企业。在人力资源管理方面应该以人为本,消除地区差异待遇不公,充分考虑实施属地化人员配置,加强企业文化建设。在工程管理方面要注重不同承包商的选择与制约,加强项目施工过程中信息化管理的运用。以上四个方面是作者针对特定案例的研究总结,但由于个人能力的不足及工作的局限,很多问题还有待在今后的研究中进一步探索。
[Abstract]:Real estate has always been one of the pillar industries of our national economy. With the development of economy, the access conditions of real estate industry in various regions are gradually reduced, and more and more real estate enterprises begin to implement the "go out" strategy. Cross-regional project development is becoming more and more common. At present, China's real estate industry has emerged such as Wanda, Evergrande, Green, Vanke, finance and other large enterprises. There are about 80,000 small and medium-sized real estate development enterprises registered in China, accounting for more than 90% of the total number of real estate enterprises. However, in theory, there is little research on how to do a good job in cross-regional development management of small and medium-sized real estate development enterprises. How to do a good job in the cross-regional development management project selection, integration of local, reasonable human resources management. Four aspects of good engineering management are also the important problems faced by small and medium sized real estate development enterprises. Firstly, this paper analyzes the reality of the cross-regional development of real estate industry and small and medium-sized real estate enterprises. Situation. The concept of real estate and real estate enterprises is defined, and the relevant theories of cross-regional development and management of enterprises are also discussed. The theory of human resource management and engineering management is studied. The cross-regional project development of a real estate enterprise in South China is selected as the starting point, and the practical difficulties and solutions in the actual development and management process of the enterprise are combined. Using comparative analysis, case analysis, interviews and other research methods to develop the reasonable choice of projects, how to integrate different policies and management methods in different regions, the company's human resources management and optimization. The selection of contractors and informatization control in engineering management are elaborated and studied in detail. This paper studies the process of cross-regional project development and management in small and medium-sized real estate enterprises. First of all, the project selection should be based on the actual capital situation of the company, through economic analysis. Select the project that can make the enterprise base and realize profit as soon as possible. In adapting to the local policy and management method, we should abide by the local policies and regulations, and use local talents. Fully rely on the local government and local enterprises. In human resources management should be people-oriented, eliminate regional disparities in treatment, fully consider the implementation of local staffing. To strengthen the construction of enterprise culture, we should pay attention to the selection and restriction of different contractors in project management, and strengthen the application of information management in the course of project construction. The above four aspects are the author's research summary for specific cases. However, due to the deficiency of individual ability and the limitation of work, many problems need to be further explored in the future research.
【学位授予单位】：苏州科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F299.233.4

【相似文献】