正定县A家具公司的发展战略研究

发布时间：2018-01-08 22:32

本文关键词：正定县A家具公司的发展战略研究　出处：《河北经贸大学》2017年硕士论文　论文类型：学位论文

【摘要】：我国家具企业的发展壮大是伴随着我国市场经济的繁荣和国内居民收入提高而来的,目前我国家具产业产值位居世界第一,占全球家具贸易总量的五分之一。随着我国经济结构调整,内需活力进一步释放,许多家具企业由出口转战内地市场,家具行业内的竞争愈发激烈。因此,对于正定县A家具公司机会和挑战并存。本文以正定县A家具公司为主要的研究对象,以A家具公司的发展战略为研究的范围,A家具公司只有制定出一个科学并符合自身实际的发展战略才能巩固和扩大其市场份额。本文对于A家具公司发展战略的研究主要从以下几个方面展开:第一章绪论,主要内容包括本文开展研究A家具公司发展战略的时代背景、研究目的、现实意义和研究方法等。第二章研究的相关理论综述,主要对企业战略管理的概念进行概述,综述企业战略管理研究的相关理论,以及企业战略管理的相关理论和模型。第三章正定县A家具公司战略环境分析,首先是A家具公司发展现状概况介绍,通过调查分析得出制约A家具公司发展的最主要原因是发展战略问题;接下来是A家具公司的外部环境分析,主要包括宏观环境分析、产业环境分析和EFE外部环境因素评价矩阵分析;最后是A家具公司的内部环境分析,主要从技术、生产、营销和人力资源等方面进行分析,并结合IEF内部环境因素评价矩阵得出分析结论。第四章正定县A家具公司的战略选择。首先对A家具公司进行SWOT分析,并得出A家具公司的SWOT分析矩阵。随后根据A家具近年销售数据给出三次指数平滑预测法得出的预测结果,为A家具公司的战略选择提供了数据参考。接下来指出公司分别从公司层战略、竞争层战略和职能层战略三个层次分析该公司的战略选择,根据分析结果得出公司层战略选择增长性战略、业务层战略选择差异化战略,并通过职能层的具体战略贯彻执行增长性战略和差异化战略。第五章正定县A家具公司的战略实施与保障。在战略实施方面,从优化组织结构、优化战略控制系统和构建组织文化三方面进行了详细阐述;在战略保障方面,从产品保障、人才保障、技术保障、营销保障等方面来对A家具公司的战略实施保障展开论述。第六章结论,主要介绍本文的研究结论和研究展望。
[Abstract]:The development of Chinese furniture enterprises is accompanied by the prosperity of our market economy and the increase of domestic residents' income. At present, the output value of our furniture industry ranks first in the world. Accounting for 1/5 of the total global furniture trade. With the restructuring of China's economic structure, domestic demand further release, many furniture enterprises from exports to the mainland market, furniture industry competition is becoming more and more fierce. For Zhengding County A Furniture Company opportunities and challenges coexist. This paper takes Zhengding A Furniture Company as the main research object and takes A Furniture Company's development strategy as the research scope. Only when A Furniture Company formulates a scientific and realistic development strategy can it consolidate and expand its market share. In this paper, the research on A Furniture Company's development strategy is mainly carried out from the following aspects:. The first chapter is introduction. The main content includes the background, research purpose, practical significance and research methods of the development strategy of A Furniture Company in this paper. It mainly summarizes the concept of enterprise strategic management, summarizes the related theory of enterprise strategic management, and the related theory and model of enterprise strategic management. Chapter three is the strategic environment analysis of Zhengding A Furniture Company. First of all, A furniture company development status quo introduction, through the investigation and analysis of A furniture company to restrict the development of the most important reason is the development of strategic issues; Next is the external environment analysis of A Furniture Company, mainly including macro environment analysis, industry environment analysis and EFE external environment factor evaluation matrix analysis. Finally, the internal environment analysis of A Furniture Company, mainly from the technology, production, marketing and human resources analysis. Combined with the evaluation matrix of IEF internal environment factors, the conclusion is drawn. The strategic choice of A Furniture Company in Zhengding County in 4th chapter. Firstly, the SWOT analysis of A Furniture Company is carried out. The SWOT analysis matrix of A Furniture Company is obtained. Then, according to the sales data of A Furniture in recent years, the prediction results of the cubic exponential smoothing method are given. It provides a data reference for the strategic choice of A Furniture Company. Next, it points out that the company analyzes the strategic choice of the company from three levels: corporate strategy, competition strategy and functional strategy. According to the analysis results, the company layer strategy choice growth strategy, business level strategy choice differentiation strategy. And through the functional level of specific strategies to implement the growth strategy and differentiation strategy. 5th chapter A furniture company in Zhengding County strategy implementation and protection. In the implementation of the strategy, from the optimization of organizational structure. The optimization of strategic control system and the construction of organizational culture are elaborated in detail. In terms of strategic security, from the product security, talent security, technical security, marketing security and other aspects of the A furniture company to carry out the strategic implementation of the security. 6th chapter conclusion. This paper mainly introduces the research conclusions and research prospects.
【学位授予单位】：河北经贸大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.88;F272

【相似文献】