卷烟零售终端资源分配方法研究

发布时间：2018-03-21 22:03

本文选题：卷烟　切入点：零售终端　出处：《中国烟草学报》2015年06期 　论文类型：期刊论文

【摘要】：为打破我国卷烟零售终端资源分配中以数量分配为核心、以整店为分配单元的现状,通过对我国卷烟终端资源分配方法现状的分析,提出了以价值评价为基础、以价值量分配为核心、能以单项资源为总体的分配方法——终端资源价值分配法。结果显示:终端资源价值分配法能体现价值差异,适用范围广泛,且分配结果均匀,可广泛应用于我国卷烟零售终端资源分配。
[Abstract]:In order to break the situation of quantity distribution as the core and the whole store as the distribution unit in the distribution of cigarette retail terminal resources in China, this paper puts forward the value evaluation based on the analysis of the present situation of the distribution methods of cigarette terminal resources in China. The value distribution method of terminal resources, which takes the value distribution of value quantity as the core and can take single resource as the whole, shows that the method of value distribution of terminal resources can reflect the difference of value, have a wide range of application, and the distribution results are uniform. It can be widely used in the distribution of cigarette retail terminal resources in China.
【作者单位】：湖南省怀化市烟草专卖局(公司)营销中心;
【基金】：湖南省烟草公司怀化市公司研究项目“卷烟零售终端价值评价体系研究”(YXCX-2014-02)
【分类号】：F721

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