中国企业在老挝创业投资的市场影响因素研究

发布时间：2018-04-04 11:54

本文选题：中国企业　切入点：老挝市场　出处：《安徽大学》2017年硕士论文

【摘要】：经过多年的发展,中国企业在资金、技术以及市场经营方面已经有了一定的积累以及经验,与东南亚国家的基本状况相比,形成了一定的比较优势;同时这些国家有着比较丰富的资源,但是国内缺乏对应的资金、技术以及管理经验,为中国的实力输出提供了客观有利条件。东南亚地区的国家自然资源丰富,与当前中国经济发展具有比较强的互补性,地理上又临近中国,所以成为中国投资的重点区域,而老挝抓住机遇制定了有关的详细政策,目前是中国在东盟中投资额最大的国家。本论文结合创业理论与投资理论,使用比较研究分析方法、问卷调查法、文献研究法,分析了中国企业在老挝创业投资的现状与存在问题,探索了中国企业在老挝创业投资的市场影响因素,并据此提出中国企业到老挝创业投资的建议。研究表明,中国企业在老挝创业投资的市场影响因素主要包括产业链上企业之间的合作关系、人力资源情况、消费者的消费能力、科学技术水平、企业所处的发展阶段以及主要竞争对手所采取的竞争战略等,因此,为了更好的促进中国企业在老挝投资创业,需要密切与上下游企业之间的合作关系、提高人力资源性价比、引导消费者理性与科学消费、提高企业的技术水平、发挥企业的比较优势、增强企业核心竞争力应对竞争对手的威胁。此外,老挝政府所制定的政策也是影响中资企业进入老挝的因素,老挝政府还需要培养人才、完善市场和金融制度等,而中国政府需要对华商进入老挝市场创业投资进行引导和鼓励,加强对外投资战略的宣传,以及制定更多政策扶持企业。并且,企业自身的水平也是限制华资进入老挝的因素,部分进入老挝的中国企业实力不足如资金不够,只有增强自身实力,培养各类跨国人才,增加可用资金,才可以在老挝顺利从事跨国经营,而老挝本土企业也要增强实力,培养人才,增强技术水平,以图与中国企业匹配开展各类合作形式,减轻双方风险,促进资金和技术在老挝境内的流通。综上所述,产业链上企业之间的合作关系、人力资源情况、消费者的消费能力、科学技术水平、企业所处的发展阶段以及主要竞争对手所采取的竞争战略等是中国企业在老挝创业投资的市场影响因素;而且,要更好地促进中国企业进入老挝市场,需要中老双方政府和企业共同的努力,在政府政策方面老挝政府占主导作用,而在企业方面中方企业要占主导作用,中国企业要和老挝政府建立紧密联系,只有双方配合融洽,才能实现共赢局面。
[Abstract]:After years of development, Chinese enterprises have accumulated and experienced in capital, technology and market operation, which has formed a certain comparative advantage compared with the basic situation of Southeast Asian countries.At the same time, these countries have abundant resources, but they lack the corresponding funds, technology and management experience, which provides the objective favorable conditions for the export of China's strength.The countries in Southeast Asia are rich in natural resources, complementary to China's current economic development, and geographically close to China, so they have become key areas for Chinese investment, and Laos has seized the opportunity to formulate relevant detailed policies.At present, China has the largest investment in ASEAN.This paper combines entrepreneurial theory and investment theory, using comparative research and analysis method, questionnaire method, literature research method, analyzes the current situation and existing problems of Chinese enterprises' venture capital in Laos.This paper probes into the market influencing factors of Chinese enterprises' venture capital in Laos, and puts forward some suggestions for Chinese enterprises to invest in Laos.The research shows that the market influencing factors of Chinese enterprises' venture capital in Laos mainly include the cooperative relationship among enterprises in the industrial chain, the situation of human resources, the consumption ability of consumers, and the level of science and technology.The stage of development of enterprises and the competitive strategies adopted by their main competitors. Therefore, in order to better promote Chinese enterprises to invest and start businesses in Laos, it is necessary to work closely with upstream and downstream enterprises to improve the ratio of human resources to value for money.We should guide consumers to consume rationally and scientifically, improve the technological level of enterprises, give full play to their comparative advantages, and strengthen their core competitiveness to deal with the threats from their competitors.In addition, the policy formulated by the Lao government is also a factor affecting the entry of Chinese enterprises into Laos. The Lao government also needs to train talents, improve the market and financial system, and so on.The Chinese government needs to guide and encourage Chinese entrepreneurs to enter the Lao market, strengthen the publicity of overseas investment strategy, and formulate more policies to support enterprises.Moreover, the level of the enterprises themselves is also a factor restricting the entry of Chinese capital into Laos. Some of the Chinese enterprises entering Laos have insufficient capital if they do not have enough capital. Only by strengthening their own strength, training all kinds of transnational talents, and increasing the available funds,In order to be able to successfully engage in transnational operations in Laos, local enterprises in Laos should also enhance their strength, train talents and enhance their technical level, in order to match the various forms of cooperation with Chinese enterprises and mitigate the risks between the two sides.To facilitate the circulation of funds and technology in Laos.To sum up, the cooperative relationship between enterprises in the industrial chain, the situation of human resources, the consumer's consumption ability, the level of science and technology,The stage of development in which the enterprises are located and the competitive strategies adopted by their main competitors are the market factors that affect the venture capital of Chinese enterprises in Laos; moreover, it is necessary to better promote the entry of Chinese enterprises into the Lao market.We need the joint efforts of the Chinese and Lao governments and enterprises. The Lao government plays a leading role in government policies, while the Chinese enterprises have a leading role in enterprises. Chinese enterprises must establish close ties with the Lao government. Only if the two sides cooperate harmoniously,In order to achieve a win-win situation.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F279.2;F125

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