深圳市铭键公司发展战略研究

发布时间：2018-04-07 18:37

本文选题：发展战略　切入点：成本领先战略　出处：《西安科技大学》2017年硕士论文

【摘要】：2008年以来,全球传统计算机销量持续下滑,在传统计算机行业出现了并购、转型、裁员、倒闭等浪潮。我国与计算机相关产业的企业数以万计,由于我国计算机企业发展起步比较晚,在企业竞争性发展战略上与国外存在很大差距。特别是近年来,随着移动互联网产业的不断发展,各类新型移动电子产品销量一路攀升,传统计算机市场销量连年下滑。面对新情况和新问题,传统计算机企业建立长远的发展战略显得尤为重要。铭键公司在发展战略上重视发展方向上的战略策略,而忽视发展方向战略策略中的竞争性因素,在人力资源管理、资金控制、资源配置、智能化程度、产品差异化、销售渠道、企业文化等方面存在不足,需要进一步实施基本竞争战略,才能实现公司可持续发展。本论文以铭键公司的发展战略现状为背景,以战略管理的相关理论知识和企业发展战略理论为基础,利用PEST、SWOT、波特五力模型等战略分析工具分别对铭键公司发展战略进行详细分析,指出了现有发展战略的优点与不足,结合传统计算机市场环境和公司发展现状,从产品、市场和服务等领域入手,重新为铭键公司设计了成本领先发展战略和差异化发展战略,并提出了实现这两个发展战略的具体实施与保障措施。新的发展战略框架的建立,将为铭键公司未来发展提供借鉴。通过对铭键公司的研究,希望对铭键公司或者其他企业在制定企业发展战略时具有一定的借鉴意义,指导企业发展。
[Abstract]:Since 2008, the global traditional computer sales continue to decline, in the traditional computer industry has emerged a wave of mergers and acquisitions, transformation, layoffs, closures and other waves.There are tens of thousands of enterprises in computer related industries in our country. Because the development of computer enterprises in our country started relatively late, there is a big gap between the competitive development strategy of enterprises and that of foreign countries.Especially in recent years, with the continuous development of the mobile Internet industry, the sales volume of all kinds of new mobile electronic products has been rising, and the sales volume of traditional computer market has been declining year after year.In the face of new situation and new problems, it is very important for traditional computer enterprises to establish long-term development strategy.In the development strategy, the company attaches importance to the strategic strategy of the development direction, but ignores the competitive factors in the strategic strategy of the development direction, in human resource management, capital control, resource allocation, intelligence degree, product differentiation, sales channel, etc.In order to realize the sustainable development of the company, it is necessary to carry out the basic competition strategy because of the deficiency of the corporate culture.This paper takes the current situation of the development strategy of Mingjian Company as the background, based on the related theory knowledge of strategic management and the theory of enterprise development strategy.The development strategy of Mingjian Company is analyzed in detail by using such strategic analysis tools as PEST-SWOT and Porter's five Force Model. The advantages and disadvantages of the existing development strategy are pointed out. Combining with the traditional computer market environment and the current situation of the company, the paper analyzes the products, and points out the advantages and disadvantages of the existing development strategy.Starting with the market and service fields, the paper redesigns the cost leading development strategy and the differential development strategy for Mingjian Company, and puts forward the concrete implementation and safeguard measures to realize these two development strategies.The establishment of the new development strategy framework will provide reference for the future development of Mingjian Company.Through the research of Mingjian Company, it is hoped that it will be helpful to the company or other enterprises in formulating the enterprise development strategy and guiding the development of the enterprise.
【学位授予单位】：西安科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.6;F272

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