BW公司企业文化革新研究

发布时间：2018-04-25 00:41

本文选题：BW + 公司　；参考：《兰州理工大学》2016年硕士论文

【摘要】：企业文化是企业成功的关键因素之一,是企业核心竞争力的组成部分。要实现企业愿景和战略目标,都离不开优秀的企业文化。本文旨在依据企业文化管理的基础理念,结合BW公司企业愿景、战略和经营目标,对当前BW公司企业文化进行诊断、评估、提炼并予以革新,从而解决BW公司企业文化建设中存在的诸多问题,使BW公司建立一个科学、系统且能持续为公司提供发展动力的企业文化体系。BW公司企业文化革新的设计与实施,是以国内外对于企业文化相关理论的研究成果为指导,根据公司内外环境情况、行业特点、公司组织与经营情况及未来的目标,结合目前存在的问题进行方案设计的。对于提高BW公司核心竞争力,促进公司可持续发展具有重要意义,并为具有相似背景与条件的其他中小企业文化建设提供一定的参考与借鉴作用,也是对当前经济环境下,中小企业文化建设实践应用的无数尝试之一。通过对企业文化相关文献的研究,将BW公司与其他中小企业进行比较,借鉴成功企业文化建设的有益经验,结合BW公司实际确立其文化革新的目标及依据。通过研究发现,BW公司的企业文化已经无法满足甚至阻碍着BW公司的发展。这主要表现在:企业文化建设严重滞后,核心理念与企业战略目标脱节,企业文化定义不清不全、不系统,高层重视严重不足,缺乏系统规划、不落地,缺乏组织和制度保障。据此,本文从企业文化的精神层、制度层、行为层、物质层四个结构部分出发,设计BW公司企业文化的革新内容。对BW公司企业文化革新实施的保障系统、实施计划、具体措施做了详细的介绍,通过构建充满活力的企业文化体系,并予以有计划、有目标、系统性地推行,以保证BW公司的持续发展。
[Abstract]:Corporate culture is one of the key factors of enterprise success and the component of enterprise core competence. To achieve enterprise vision and strategic objectives, can not do without excellent corporate culture. The purpose of this paper is to diagnose, evaluate, refine and innovate the current BW corporate culture according to the basic concept of corporate culture management, combined with the vision, strategy and business objectives of BW Company. In order to solve many problems existing in the enterprise culture construction of BW Company, and make BW Company establish a scientific, systematic and continuous enterprise culture system that can provide the development power for the company, the design and implementation of the enterprise culture innovation of BW Company. Under the guidance of domestic and foreign research results on the theory of corporate culture, according to the internal and external environment of the company, industry characteristics, organization and management of the company and future objectives, combined with the existing problems to carry out the project design. It is of great significance to improve the core competitiveness of BW company and promote the sustainable development of the company. It also provides some reference for the cultural construction of other small and medium-sized enterprises with similar background and conditions, and is also helpful to the current economic environment. One of the innumerable attempts in the practice of the cultural construction of small and medium-sized enterprises. Through the research on the related documents of corporate culture, the paper compares BW company with other small and medium-sized enterprises, draws lessons from the beneficial experience of successful corporate culture construction, and establishes the goal and basis of cultural innovation in combination with BW Company. Through research, it is found that the corporate culture of BW has been unable to meet or even hinder the development of BW. This is mainly manifested in the following aspects: serious lag in the construction of corporate culture, disconnection between core concepts and strategic objectives of enterprises, incomplete and systematic definition of corporate culture, serious lack of high-level attention, lack of systematic planning, non-landing, lack of organizational and institutional guarantee. According to this, this paper designs the innovation content of BW company's corporate culture from four parts: spirit, system, behavior and material. This paper introduces in detail the guarantee system, implementation plan and specific measures for the implementation of corporate culture innovation in BW Company. Through the construction of a dynamic corporate culture system, it is planned, targeted, and systematically implemented. To ensure the continued development of BW Company.
【学位授予单位】：兰州理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F270;F426.88

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