攀煤（集团）公司发展战略研究

发布时间：2018-05-25 01:16

本文选题：攀煤公司 + 发展战略　；参考：《四川师范大学》2017年硕士论文

【摘要】：在国有企业改革进一步大力推进的背景下,特别是2015年9月13日,中共中央、国务院颁布《中共中央、国务院关于深化国有企业改革的指导意见》以来,国有企业改革进入新的阶段。2008年金融危机以来,中国经济发展进入新常态,中国经济增速从高速增长向中高速转变,全球主要工业品价格大幅下跌,煤炭产品也未能幸免,国内煤炭产业进入去产能的深度调整期。面对如此严竣的经济形势和市场形势,煤炭企业如何战胜困难,改革发展,走出一条企业可持续发展的成功之路,是攀煤公司当前面临的最迫切的问题。攀煤公司始建于1964年,1998年由原煤炭部下放地方管理,由此,攀煤公司开始从计划经济进入市场经济,自身面对市场。从上个世纪末的煤炭企业困境,到煤炭黄金十年的发展,再到目前煤炭行业产能过剩,企业连续5年巨额亏损,攀煤公司产业发展实现多元化,但各产业效益低,尤其是煤炭主业效率低,人员多,历史包袱重,财务状况极差,主要靠银行借款等负债经营,企业发展面临诸多问题和困难。在新常态背景下,如何抓住机遇,认清形势,抓住问题关键,优胜劣汰,制定行之有效的企业发展战略,加快企业升级转型,是企业胜败兴衰的关键。本文运用战略管理相关理论知识,使用波特五力模型分析和SWOT分析方法,深入分析攀煤公司的历史与现状、内外环境,以及优势和劣势,总结攀煤公司核心竞争力的竞争策略,从企业管理、结构调整和企业文化等方面阐述攀煤公司的发展目标,从业务发展战略、资本运营战略和成本优先战略等方面拟定攀煤公司的战略选择方向,从法人治理结构的进一步完善、全面预算管理的全面实施、财务控制体系的建立和人力资源保障等方面制定攀煤公司战略实施的保障体系。本论文目的在于通过对攀煤公司发展战略的研究,为攀煤公司的战略制定、产业升级和转型发展提供一定的借鉴意义。
[Abstract]:In the context of further efforts to promote the reform of state-owned enterprises, especially since September 13, 2015, when the CPC Central Committee and the State Council promulgated the "Central Committee of the CPC, the State Council's guiding opinions on deepening the Reform of State-owned Enterprises," The reform of state-owned enterprises has entered a new stage. Since the 2008 financial crisis, China's economic development has entered a new normal. China's economic growth rate has changed from high to medium high speed. The prices of major industrial products in the world have fallen sharply, and coal products have not been spared. Domestic coal industry into the depth of capacity adjustment period. Faced with such a severe economic situation and market situation, how to overcome difficulties, reform and development, and find a successful road to sustainable development of enterprises is the most urgent problem faced by Panpani Coal Company at present. The Panpani Coal Company was founded in 1964 and was managed by the former Ministry of Coal under local management in 1998. As a result, the company began to enter the market economy from the planned economy and face the market itself. From the plight of coal enterprises at the end of the last century to the development of coal in the golden decade, and to the overcapacity of the coal industry at present, the enterprises have made huge losses for five consecutive years, the development of coal companies has diversified, but the benefits of each industry are low. Especially the coal main business efficiency is low, the personnel is many, the history burden is heavy, the financial condition is extremely bad, mainly depends on the bank loan and so on debt management, the enterprise development faces many problems and difficulties. Under the background of the new normal, how to seize the opportunity, recognize the situation, grasp the key of the problem, win the survival of the inferior, formulate the effective enterprise development strategy and speed up the enterprise upgrade and transformation are the key to the success or failure of the enterprise. Using the theory knowledge of strategic management, using Porter's five-force model analysis and SWOT analysis method, this paper analyzes the history and present situation, internal and external environment, advantages and disadvantages of Panpani Coal Company, and summarizes the competitive strategy of the core competence of Panpani Coal Company. From the aspects of enterprise management, structure adjustment and enterprise culture, this paper expounds the development goals of Panpancoal Company, and draws up the strategic choice direction of Panpancoal Company from the aspects of business development strategy, capital operation strategy and cost priority strategy, etc. From the aspects of the further improvement of the corporate governance structure, the overall implementation of the overall budget management, the establishment of the financial control system and the guarantee of human resources, the paper formulates the security system for the implementation of the strategy of Panban Coal Company. The purpose of this paper is to study the development strategy of Panpani Coal Company, and to provide some reference significance for the strategy formulation, industrial upgrading and transformation development of Pan Coal Company.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.21;F272

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