赋能、价值共创与战略创业:基于韩都与芬尼的纵向案例研究

发布时间：2018-06-28 19:14

本文选题：赋能 + 价值共创　；参考：《管理评论》2017年07期

【摘要】：本文通过对韩都与芬尼的纵向案例研究,试图破解战略创业中的"资源约束"和"资源冗余"两难困境。研究发现:战略创业是一个基于员工与顾客赋能的价值共创过程。试点阶段企业通过结构赋能营造了员工之间的价值共创环境,利益共享机制设计促进了"冗余资源"的利用,取得了新业务机会与制度创新优势;在复制阶段企业通过领导赋能巩固了团队之间的价值共创环境,借助事业共享机制设计促进了"冗余资源"的优化,获得了新市场机会与跨界创新优势;在进化阶段,企业通过心理赋能与顾客赋能优化了员工与顾客之间的价值共创环境,通过命运共享机制设计促进了资源开放,有效地突破了创业"资源约束"的瓶颈,实现了新组合机会与生态创新优势。本文结论对于企业如何通过赋能促进价值共创进而推动战略创业有着重要的理论和实践意义。
[Abstract]:This paper attempts to solve the dilemma of "resource constraint" and "resource redundancy" in strategic entrepreneurship through a longitudinal case study of Hando and Finney. It is found that strategic entrepreneurship is a process of creating value based on employee and customer empowerment. In the pilot stage, enterprises create the environment of value creation among employees through structure enabling, and the design of benefit-sharing mechanism promotes the utilization of "redundant resources", and obtains the advantages of new business opportunities and system innovation. In the replication phase, the enterprise strengthens the value creation environment among the teams through leadership empowerment, promotes the optimization of "redundant resources" by means of the design of the enterprise sharing mechanism, obtains the new market opportunities and the advantages of cross-border innovation; in the evolution stage, Through psychological empowerment and customer empowerment, the enterprise optimizes the value creation environment between employees and customers, promotes the opening of resources through the design of fate sharing mechanism, and effectively breaks through the bottleneck of "resource constraint". Realized the new combination opportunity and the ecological innovation superiority. The conclusion of this paper has important theoretical and practical significance for enterprises how to promote value creation and promote strategic entrepreneurship.
【作者单位】：中南大学商学院;
【基金】：国家社会科学基金面上项目(14BJY085;14BJY008) 国家自然科学基金重大国际(地区)合作研究项目(71210003) 湖南社科基金基地项目(13TD55);湖南社科基金项目(11YB318)
【分类号】：F279.2

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