传媒企业的人力资源管理研究

发布时间：2019-01-04 14:40

【摘要】：任何企业的成功都离不开一支优秀的员工队伍，传媒企业也不例外。中国的市场化改革早已将传媒推入企业的行列，其人力资源管理也应紧紧跟随而动。作为企业经营的国外传媒，早已形成一套成熟而完善的人力资源管理体系，其优秀的管理策略正可作为今天企业化经营的中国传媒借鉴的对象。在人才的引进中注重素质和能力；在人才的使用上给予理解、尊重和信任，给员工一个公平的竞争环境，对员工做出的成绩及时予以肯定，注重员工的发展和培养；为挽留住优秀员工，除提供优厚的薪酬和福利待遇外，还应建立良好的企业文化，给人才一个宽松舒适的工作氛围和环境。中国传媒业经过几年的市场化进程，，对人员管理进行了很大的变革，但仍存在一些问题，主要是：引进人才多靠主观，缺少科学考核；使用中人员身份不同而带来待遇不公；官本位意识严重；经营与采编人才两极分化。对此，媒体管理者应改变观念，加强学习，了解先进的管理理念和专业知识；在用人中引入公平的竞争机制；新闻院校和媒体联合加紧培养紧缺人才；在媒体中建立完善的职业经理人制度，加强诚信管理。
[Abstract]:The success of any enterprise is inseparable from an excellent workforce, media enterprises are no exception. China's market-oriented reform has pushed the media into the ranks of enterprises, and its human resources management should follow closely. As the foreign media of enterprise management, a set of mature and perfect human resource management system has been formed for a long time, and its excellent management strategy can be used for reference by the Chinese media in today's enterprise-oriented management. Pay attention to quality and ability in the introduction of talents, give understanding, respect and trust in the use of talents, give employees a fair competitive environment, confirm the achievements made by employees in time, pay attention to the development and cultivation of employees; In order to retain excellent employees, we should not only provide excellent salary and welfare, but also establish a good corporate culture, and give talents a relaxed and comfortable working atmosphere and environment. After several years of marketization, the media industry of China has made great changes to the personnel management, but there are still some problems, such as the introduction of talents depends on the subjective, the lack of scientific examination, the different identity of the personnel in use and the unfair treatment. The consciousness of official standard is serious; the talent of management and editing is polarized. In this regard, media managers should change their ideas, strengthen their studies, understand advanced management concepts and professional knowledge, introduce fair competition mechanisms in employing personnel, intensify the training of scarce talents by the joint efforts of news colleges and the media; In the media to establish a sound professional manager system, strengthen integrity management.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2004
【分类号】：G211

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