当代大学生消费观偏异及矫正研究

发布时间：2018-05-06 08:23

本文选题：大学生 + 消费观　；参考：《成都理工大学》2017年硕士论文

【摘要】：消费与人们的生产、生活密切相关。消费观体现人们对消费的基本看法,决定人们的消费行为取向。伴随社会主义市场经济的发展,人们的消费观日趋多样化。在各社会群体中,大学生的消费观呈现出多样性。有的大学生追求勤俭节约的消费目标、实事求是地选择消费内容,树立了合理的消费观。有的大学生的消费观则出现问题。当今,在全面加强高校思想政治工作的背景下,有必要正确认识大学生消费观的问题,提出相应对策,引导大学生树立合理的消费观。如此,既有利于确保大学生成长成才,也有利于促进高校思想政治工作的高效开展。论文基于对当代大学生消费观偏异问题的研究需要,运用文献研究法、调查研究法等方法,对当代大学生消费观偏异及矫正展开系统研究。论文从消费、消费观、大学生消费观、大学生消费观偏异的概念出发,分析当代大学生消费观偏异的表现及其成因,提出矫正当代大学生消费观偏异的实施方案。首先,论文分析了消费、消费观、大学生消费观、大学生消费观偏异的内涵。论文认为,消费是指消耗特定生产、生活资料的过程;消费观是人们在进行消费时对消费价值问题的根本看法,是人们对消费进行价值判断时所持有的立场、态度和观点的总和;大学生消费观是指大学生在学习、生活、成长过程中,逐渐形成的对消费所持有的态度、观点和看法。论文将大学生消费观出现的偏差和异化,统称为大学生消费观偏异。其次,论文通过实证分析,认为大学生消费观偏异主要表现在三个方面:一是部分大学生倾向于一般的功利型消费,更有甚者推崇炫耀消费;二是部分大学生倾向于一般的从众型消费,更有甚者盲目跟风消费;三是部分大学生倾向于一般的超前型消费,更有甚者过度负债消费。对此,论文认为,市场主体营销行为的负面影响、社会媒体宣传内容的误导、大学生消费观引导的不足、大学生消费认知与行为的偏差等,是大学生消费观偏异的主要成因。最后,论文提出了矫正当代大学生消费观偏异的实施方案,将马克思主义消费理论、中华优秀传统文化中的适度消费思想和社会主义核心价值观作为矫正大学生消费观偏异的理论依据,将扭转大学生消费观偏异的局面、助力大学生形成合理的消费观作为矫正大学生消费观偏异的主要目标,将继承与发展相结合、理论与实践相结合、共性与个性相结合作为矫正大学生消费观偏异的基本原则,将规范市场主体的营销行为、优化社会媒体的宣传内容、加强大学生消费观的引导、大学生自觉矫正与预防消费观偏异作为矫正大学生消费观偏异的具体举措。文献研究法调查研究法对当代大学生消费观展开系统研究。主要是从消费、消费观、大学生消费观、大学生消费观偏异的概念出发,对大学生消费观偏异的表现进行分析。
[Abstract]:Consumption is closely related to people's production and life. Consumption view reflects people's basic view of consumption and determines people's consumption behavior orientation. With the development of socialist market economy, people's consumption view is becoming more and more diversified. In each social group, the university student's consumption view presents the diversity. Some college students pursue the consumption goal of frugality, choose the consumption content realistically, and set up a reasonable consumption view. Some college students have problems with their view of consumption. At present, under the background of strengthening the ideological and political work in colleges and universities, it is necessary to correctly understand the problem of college students' consumption view, put forward corresponding countermeasures, and guide them to set up a reasonable consumption view. In this way, it is not only conducive to ensure the growth of college students, but also conducive to the development of ideological and political work in colleges and universities. Based on the needs of the research on the problem of consumption bias of contemporary college students, this paper makes a systematic study on the deviation and correction of consumption views of contemporary college students by using the methods of literature research and investigation. Based on the concepts of consumption, consumption, college students' consumption and college students' consumption view, the paper analyzes the expression and causes of contemporary college students' consumption view bias, and puts forward the implementation scheme of correcting the contemporary college students' consumption view bias. Firstly, the paper analyzes the connotation of consumption, consumption view, college students' consumption view and college students' consumption view. The paper holds that consumption refers to the process of consuming specific production and means of living; consumption view is the fundamental view of consumption value when people consume, and it is the position that people hold when they judge consumption value. The summation of attitudes and viewpoints; the consumption view of college students refers to the attitudes, views and opinions of college students gradually formed in the course of study, life and growth. The paper refers to the deviation and alienation of college students'consumption view as the difference of college students'consumption view. Secondly, through the empirical analysis, the paper thinks that the difference of college students' consumption view is mainly in three aspects: first, some college students tend to the general utilitarian consumption, and even promote the consumption of showing off; Second, some college students tend to general herd consumption, and even blindly follow the trend of consumption; third, some college students tend to general advanced consumption, and even excessive debt consumption. In view of this, the negative influence of marketing behavior, the misdirection of social media propaganda content, the deficiency of college students' consumption view guidance and the deviation between college students' consumption cognition and behavior are the main causes of college students' different views on consumption. Finally, the paper puts forward the implementation plan of correcting the different consumption view of contemporary college students, and puts forward the Marxist consumption theory. The moderate consumption thought and socialist core values in Chinese excellent traditional culture will be used as the theoretical basis to correct the difference of college students' consumption view, which will reverse the situation of college students' different consumption views. Helping college students to form a reasonable consumption view is the main goal of correcting the difference of college students' consumption view, combining inheritance and development, combining theory with practice, combining generality and individuality as the basic principle of rectifying the deviation of college students' consumption view. We should standardize the marketing behavior of the main body of the market, optimize the propaganda content of social media, strengthen the guidance of college students' consumption view, and make the college students consciously correct and prevent the different consumption views as the concrete measures to correct the university students' different consumption views. The literature research method carries on the systematic research to the contemporary university student's consumption view. Based on the concepts of consumption, consumption, college students' consumption and college students' consumption, this paper analyzes the performance of college students' consumption view.
【学位授予单位】：成都理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G641

【参考文献】