目的论应用背景下的茶产品广告翻译研究

发布时间：2018-03-15 21:14

  本文选题：目的论　切入点：应用背景　出处：《福建茶叶》2017年06期 　论文类型：期刊论文

【摘要】：随着当前人们对茶叶产品的价值作用认知日益成熟,因此,在这一过程中,想要实现理想的茶产品营销,就需要创新茶叶产品的广告翻译思路,通过优化翻译理念,创新翻译方法,从而实现整个茶叶产品理想的广告翻译效果。本文拟从当前茶产品广告翻译活动开展过程中存在的问题和不足分析,结合目的论的具体内涵和特征,通过融入茶产品广告翻译的特点和具体要求,从而探究目的论应用背景下的茶产品广告翻译思路。
[Abstract]:With the growing awareness of the value function of tea products, therefore, in order to achieve the ideal marketing of tea products, it is necessary to innovate the ideas of advertising translation of tea products, and optimize the translation ideas. In order to realize the ideal advertising translation effect of the whole tea product, this paper aims to analyze the problems and shortcomings in the process of the current tea product advertising translation, combining the specific connotation and characteristics of the Skopos theory. By integrating the characteristics and specific requirements of advertising translation of tea products, this paper probes into the ideas of translation of advertisements of tea products under the background of Skopos theory.
【作者单位】： 广西科技大学鹿山学院;
【分类号】：H315.9
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本文编号：1616830