文本类型理论指导下The Curve（节选）汉译实践报告

发布时间：2018-03-27 07:08

本文选题：《曲线思维》　切入点：感召功能　出处：《山西师范大学》2017年硕士论文

【摘要】：《曲线思维》一书由美国著名咨询师、游戏家兼作家Nicholas Lovell所著。它是一种关于市场营销的实用文本,富含生动案例。作者提出了曲线思维的概念,向读者介绍了在一个大多数服务都趋于免费的时代,企业家应该怎样依靠曲线思维在未来的商业中站稳脚跟,内容涉及科技、媒体、音乐以及一些与我们的日常生活密切相关的书籍。本书及其表达的观点对任何涉及商业规划、市场营销及研究的人来说十分重要。本文选取了该书第一章作为翻译素材和研究对象,目的是为了让读者对其产生兴趣并从中获取到有用的信息。原作提出的观点新颖,指导性强,内容丰富,值得一译。鉴于原作行文风格简洁,面向的读者群范围宽广,传递的信息紧跟时代,作者将原文本定位为具有感召功能的呼唤型文本和信息文本于一体的综合实用文本。根据纽马克的文本类型理论,译文应该采用简洁而又流行的表达方式,从而鼓舞、感召读者与原作作者产生情感共鸣。翻译的过程中碰到了一些难点,特别是在涉及各行业词汇的翻译上。本文将重点放在了词汇翻译和复杂句式翻译的案例分析上,陈述了在处理这部分难点中用到的具体策略,例如词义替换、词性变换、句式分离、结构重组、反译法等。最后,通过此次翻译实践,总结出自己需要在百科知识方面下功夫学习,广泛涉猎,以此提高笔者在实用文本方面的翻译能力。
[Abstract]:Curve thinking, a book written by Nicholas Lovell, a famous American consultant, gamer and writer, is a practical text about marketing, rich in vivid cases. The author puts forward the concept of curve thinking. It shows readers how, in an age when most services tend to be free, entrepreneurs should rely on curve thinking to gain a foothold in future business, involving technology, the media, Music and some books that are closely related to our daily lives. This book and the views it expresses are relevant to any business planning, This article selects the first chapter of the book as the translation material and research object, in order to make the reader interested in it and get useful information from it. It is instructive, rich in content, and worthy of translation. Given the simplicity of the original text, the wide readership of the original text, and the passing of information to the times, The author defines the original text as a comprehensive and practical text with the function of calling and information. According to Newmark's text type theory, the translation should be expressed in a concise and popular way. In the process of translation, some difficulties have been encountered, especially in the translation involving various professions. This paper focuses on the case study of lexical translation and complex sentence translation. The specific strategies used in dealing with these difficulties are stated, such as word sense substitution, part of speech transformation, sentence structure separation, structural reorganization, reverse translation and so on. Finally, through this translation practice, In order to improve the author's translation ability of practical texts, it is necessary to study and dabble in encyclopedic knowledge.
【学位授予单位】：山西师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：H315.9

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