中外石化企业网上简介语类特征对比研究

发布时间：2018-04-14 17:40

  本文选题：公司简介 + 网上　； 参考：《对外经济贸易大学》2017年硕士论文

【摘要】：公司简介作为企业形象的窗口,是对外宣传和业务交流的桥梁。随着经济全球化和互联网+时代的来临,电子商务迅猛发展,网上公司简介更成为扩大公司影响力的平台。石化行业作为我国经济的支柱产业,正处于创新、提高赢利和可持续性发展的阶段,有效的网上企业宣传必不可少。公司简介属于商务话语的范畴。目前,国内对于商务话语的应用主要集中在语言教学、翻译理论和文化研究领域,而将语类分析用于数字化时代商务实践的研究较为少见。本文通过对全球知名石化企业网上简介的分析,旨在为国内企业提供借鉴。本文以Swales和Bhatia的语类分析方法为理论框架,通过建立中外大型石化企业网上企业简介语料库,比较中外企业简介在文本结构、语言使用和内容创新等方面的异同,并为我国企业宣传材料的撰写提出了建议。结果表明,与国外相比,国内企业简介的文本结构较为固定和全面,荣誉描述较多,缺少消费者所关注的公司收益、产品应用等信息;语言很详细、精致,但缺乏重点和特色;内容丰富但不够明确、清晰。建议国内石化企业简介以“突出重点、语言平实、贴近消费者”为理念,在结构方面增加企业收益、产品应用、消费者答疑、社会责任、信息安全的篇幅,减少企业荣誉的描述;语言的使用应在保持中国传统特色的基础上,更加亲切、简单、灵活;在内容方面增加具体的项目案例,适当减少复杂多媒体的应用。
[Abstract]:Company profile as a window of corporate image, is a bridge for external publicity and business exchanges.With the advent of economic globalization and the advent of the Internet era, electronic commerce is developing rapidly, and the online company profile has become the platform for expanding the influence of the company.As the pillar industry of our economy, petrochemical industry is in the stage of innovation, profit improvement and sustainable development. Effective online enterprise propaganda is essential.Company profile belongs to business discourse.At present, the application of business discourse in China is mainly concentrated in the fields of language teaching, translation theory and cultural studies. However, the research on the application of genre analysis to business practice in the digital age is relatively rare.This paper aims to provide reference for domestic enterprises by analyzing the online introduction of global famous petrochemical enterprises.Based on Swales and Bhatia, this paper compares the similarities and differences between Chinese and foreign enterprise profiles in text structure, language use and content innovation by setting up a database of online enterprise profiles of large petrochemical enterprises at home and abroad.And put forward the suggestion for the writing of the propaganda material of our country enterprise.The results show that, compared with foreign countries, the text structure of domestic enterprise profile is more fixed and comprehensive, the description of honor is more, the information of company income, product application and so on, which is concerned by consumers, is lacking, the language is very detailed and exquisite, but it lacks emphasis and characteristic.Rich but not clear enough.It is suggested that the brief introduction of domestic petrochemical enterprises should be based on the idea of "focusing on the key points, plain language, close to the consumer", and increase the space of enterprise income, product application, consumer answer, social responsibility and information security in the structure of the enterprise.The use of language should be more cordial, simple and flexible on the basis of maintaining traditional Chinese characteristics, and the use of language should be reduced by adding specific project cases in terms of content and reducing the application of complex multimedia.
【学位授予单位】：对外经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：H136;H313
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本文编号：1750394