传播学视阈下的国际性重大活动官网外宣翻译研究——以杭州G20峰会官网为例

发布时间：2018-04-23 03:20

本文选题：国际性重大活动 + 官方网站　；参考：《浙江师范大学学报(社会科学版)》2017年03期

【摘要】：国际性重大活动的举办不仅能增进国家间、城市间的文化、精神、价值的交流,而且能为东道国创造高层次旅游、媒体报道、声望或经济影响,是塑造国家形象、提升城市知名度的重大契机。在互联网高度发达的今天,国际性重大活动的官方网站作为世界近距离了解中国的平台,其外宣翻译已成为我国对外宣传工作的重要环节。浙江省近年来先后获得了G20、亚运会等多项国际性重大活动的主办权,其中,2016年9月4日至5日在杭州举办的G20峰会得到了国际社会的广泛关注,其官方网站也成为了国家对外展示形象的重要窗口。本研究试以传播学相关理论为指导来探讨国际性重大活动官方网站的外宣翻译,以杭州G20峰会官网外宣英译文本为切入点,提出此类外宣翻译应遵循报道事实的准确性、语言表达的可读性、文化传播的有效性三项准则,懫取以有效传播为目的的翻译策略,以期丰富和发展外宣翻译的维度和内容,更好地服务当前我国对外宣传工作及国家形象构建的迫切需求。
[Abstract]:The organization of major international events not only enhances the exchange of cultures, spirits and values between countries and cities, but also creates high-level tourism, media coverage, prestige or economic influence for the host country. A great opportunity to raise the city's popularity. In today's highly developed Internet, the official website of major international events, as a platform for close understanding of China in the world, has become an important link in our country's foreign propaganda work. In recent years, Zhejiang Province has successively won the right to host many major international events, such as the G20 and the Asian Games. Among them, the G20 Summit held in Hangzhou from 4 to 5 September 2016 has received extensive attention from the international community. Its official website also became the important window of the national external display image. Under the guidance of the relevant theories of communication, this study attempts to explore the translation of official websites of major international events. With the official website of the Group of 20 summit in Hangzhou as the starting point, the author points out that such translation should follow the accuracy of the facts reported. The readability of language expression, the validity of cultural communication, and the translation strategies aimed at effective communication are adopted in order to enrich and develop the dimensions and contents of translation. Better serve China's current external publicity work and national image building urgent needs.
【作者单位】：浙江工商大学杭州商学院;
【基金】：浙江省社科联研究课题“新形式下国际性重大活动外宣网站翻译策略研究——以杭州G20峰会官网为例”(2017B43)
【分类号】：H315.9

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