论科技品牌与产品名称翻译中的影响因素

发布时间：2018-06-12 08:25

本文选题：科技品牌和产品名称翻译 + 功能目的论　；参考：《北京邮电大学》2017年硕士论文

【摘要】：本文由原文,中译文及翻译实践报告三部分构成。源语文本主要来自于微软官方的英文博客和一些知名科技网站,主要是相关科技产品的介绍和报道。中译文旨在及时将相应信息传达给中国消费者或者科技业相关人士,促进信息的及时沟通。此次翻译实践中,笔者主要关注译文中科技品牌名称与产品名称的处理问题,思考了影响品牌名称与产品名称翻译的各种因素,功能目的论给予笔者极大的指导作用。翻译实践报告中,笔者以自身翻译实践中遇到的品牌名称与产品名称翻译为主,结合了其他知名科技品牌产品名称的翻译实例,在功能目的论的指导下,探究了影响科技品牌和产品名称翻译的重要因素,分析了自己的品牌/产品名称翻译实践,归纳出科技品牌和产品名称翻译中的注意事项。
[Abstract]:This article is composed of three parts: the original text, the Chinese translation and the translation practice report. The source language is mainly from the official English blog of Microsoft and some famous scientific and technological websites, mainly the introduction and report of the related scientific and technological products. The translation aims to convey the relevant information to the Chinese consumers or the relevant people in the science and technology industry in time to promote the timely information. In this translation practice, the author focuses on the problem of the name of the brand and the name of the product in the translation, and thinks about the factors that affect the translation of the name of the brand and the name of the product, and the function teleology gives the author a great guide. Based on the translation examples of other well-known scientific and technological brand names, under the guidance of functional skopos theory, it explores the important factors affecting the translation of scientific and technological brands and product names, analyzes the translation practice of brand name and product name, and sums up the points for attention in the translation of scientific and technological brands and product names.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：H315.9

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