浙江文化关键词在英语世界的影响力研究——基于文化组学的视角

发布时间：2018-06-19 23:45

本文选题：浙江文化 + 关键词　；参考：《浙江学刊》2017年02期

【摘要】：本文以英语谷歌图书语料库为数据来源,采取文化组学的视角,通过观察浙江文化关键词在20世纪里语料库中的词频变化,考察浙江文化在英语世界影响力的发展演变。同时,本文通过LexisNexis数据库,检索21世纪以来英语新闻媒体对马云及阿里巴巴的英语报道,以此考察浙商文化在英语世界的当下影响力。研究结果表明:1)浙江文化关键词中较早引起英语世界关注的是有关物质文化的词语,说明英语世界是先认识浙江的物质文化,之后再延伸至非物质文化;2)自20世纪70年代末以来,英语世界对浙江文化的关注度迅速升温,许多名人、古文明、物质文化遗产、非物质文化遗产的国际影响力开始有了大幅提升。这说明自改革开放以来,浙江与英美世界开始了全方位的接触和交流;3)21世纪以来,马云及其执掌的阿里巴巴,所推出的淘宝网以及支付宝在全球商业版图里迅猛发展,引起了全球媒体的广泛关注。
[Abstract]:This paper takes the English Google Book Corpus as the data source, from the perspective of culture group, through observing the change of the word frequency of Zhejiang cultural key words in the corpus in the 20th century, to investigate the development and evolution of Zhejiang culture's influence in the English world. At the same time, through LexisNexis database, this paper searches English news media reports on Ma Yun and Alibaba in the 21st century, so as to investigate the influence of Zhejiang business culture in the English-speaking world. The result of the study shows that the key words of Zhejiang culture are the words concerned with material culture that attracted the attention of the English world earlier, indicating that the English world is the first to understand the material culture of Zhejiang. Since the late 1970s, the attention of the English-speaking world to Zhejiang culture has increased rapidly. Many celebrities, ancient civilizations, and material cultural heritage, The international influence of intangible cultural heritage began to increase greatly. This shows that since the beginning of reform and opening up, Zhejiang and the British and American world have started all-round contacts and exchanges. Since the 21st century, Ma Yun and his Alibaba, the Taobao and Alipay launched by Ma Yun, have developed rapidly in the global commercial map. Has aroused the global media widespread attention.
【作者单位】：浙江财经大学外国语学院;
【基金】：浙江省社科规划之江青年课题“基于语料库的中国文化关键词的译介及文化影响力研究”(16ZJQN028YB)的阶段性成果
【分类号】：G125;H315.9

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