从跨文化角度谈广告传播中的茶产品的翻译

发布时间：2018-06-25 20:41

本文选题：茶文化 + 跨文化角度　；参考：《福建茶叶》2017年07期

【摘要】：当前,全球一体化不断发展,各国之间在经济,政治以及文化上的交流也不断增加,我国作为最大的发展中国家,与其他国家的交流也随着时间不断深入。茶文化作为我国的国粹精华,受到了各国人民的喜爱,传达了我国悠久的文化底蕴。因此,在茶文化的传播中我们应当十分注重对其语言的翻译,以求在准确,流利,雅致的基础上,更好地体现其原本的文化风格。但是,在对茶文化的传播尤其是翻译方面,还存在不少的问题,本文从跨文化的角度,深刻论述了茶文化传播的意义及其存在的问题,并且提出了茶文化翻译中可以用到的技巧和方法,做好翻译前的准备工作,融入意境和保留原音以及运用大胆灵活的翻译手法等,力求在能在准确翻译的基础上体现出其中的人文情怀,以期更好地传播我国优秀的茶文化。
[Abstract]:At present, the global integration continues to develop, and the economic, political and cultural exchanges between countries are increasing. As the largest developing country, the exchange with other countries continues to deepen. Tea culture, as the quintessence of the quintessence of our country, has been loved by the people of all countries and has conveyed our country's long cultural heritage. Therefore, in the spread of tea culture, we should pay great attention to the translation of its language so as to better reflect its original cultural style on the basis of accuracy, fluency and elegance. However, there are still many problems in the spread of tea culture, especially in translation. This article, from a cross cultural point of view, deeply discusses the spread of tea culture. The meaning and the existing problems, and put forward the techniques and methods that can be used in the translation of tea culture, do a good job before translation, integrate into the artistic conception, keep the original sound and use the bold and flexible translation techniques, and try to embody the humanistic feelings on the basis of accurate translation in order to better disseminate our country's excellent Tea culture.
【作者单位】：重庆大学外国语学院;
【分类号】：H059;TS971

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